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What Denmark (and Lego) can teach us about improving cancer survival

by Amal Iman , Tim Gunn | In depth

19 September 2025

3 comments 3 comments

An image of the waterfront in Copenhagen. There is a Danish flag with a red background and a white cross on the left of the picture. In the background there are colourful buildings and sailboats.
Nick N A/Shutterstock.com

The International Cancer Benchmarking Partnership (ICBP) has data on cancer survival in similar countries around the world going back to the 1990s. Back then, Denmark and the UK were two of the worst performers. 

We’re much better at preventing, diagnosing and treating cancer today, and many more people are now surviving much longer. But while the UK still isn’t doing as well as its peers, Denmark has surged ahead. 

In fact, since 1995, Denmark has seen some of the biggest improvements of any ICBP member, with survival across all seven ICBP-measured cancer types increasing by more than it has in the UK.

So, what sets the two countries apart?

ICBP analysis shows that one of the key factors has been Denmark’s focus on using consistent cancer plans to coordinate investment, drive reform and develop strong clinical leadership. 

England’s last dedicated cancer plan was replaced by the more general NHS Long Term Plan in 2019. But the UK Government now has a chance to bring back the focus we’ve been missing. The upcoming National Cancer Plan for England could help the country become a world leader for preventing, diagnosing and treating cancer – if it’s ambitious and properly supported.   

But what would that look like? Over the past 30 years, Denmark has turned dissatisfaction and confusion into steady progress and a sense of pride. What lessons can England, and the UK as a whole, learn about how to do the same?

The Danish model

A professional headshot of Jesper Fisker, dressed in a grey blazer and white shirt, standing outside the headquarters of the Danish Cancer Society.
Jesper Fisker. Photo by: Kristian Ridder-Nielsen

Jesper Fisker is the head of the Danish Cancer Society and the former CEO of the Danish Health Authority. His memory of Danish cancer care in the 1990s is vivid.

“It was chaos,” he says. “Patients were dying on waiting lists and every day there were stories in the newspapers. No one was satisfied with the situation. The politicians were really, really dissatisfied, and the clinicians knew it was unacceptable, but they couldn’t do anything about it on their own.” 

It didn’t look like it at the time, but that was the starting point for something better. Denmark had what Fisker calls a “burning platform” – everyone agreed that things couldn’t stay the same, and everyone was ready to commit to changing them. 

That agreement has led to five successive cancer plans – each one building on the last, and each one backed with investment. 

“The most famous thing from Denmark is probably Lego, and we began to put these components together like Lego blocks,” Fisker says. “First there was the national agreement, and then on top of that we’ve built our cancer plans, which have directed our investments. All of those elements are essential.” 

So, as part of the first plan, which looked at technology and equipment, Denmark identified that its diagnostic scanners were old and outdated, and that it didn’t have enough to diagnose cancer effectively. The country then began to invest in fixing the problem, increasing its stock of PET-CT scanners, which allow for more accurate diagnosis and staging.  

Denmark now has 6.6 PET-CT scanners per million people, more than any of the other wealthy countries in the Organisation for Economic Co-operation and Development (OECD). The UK trails behind with only 0.8 per million.  

A male patient lies on a table of a PET-CT scanner in a Danish hospital. A nurse in a white tunic stands beside him providing support.
A PET-CT scanner at the Rigshospitalet hospital in Copenhagen. PET-CT scanners look deep inside a persons body, allowing for more accurate diagnosis. Photo credit: Tomas Bertelsen

Putting patients first 

Denmark’s investment in diagnostic capacity also laid the foundations for its second cancer plan, focused on making sure the health system works for people affected by cancer. 

At the centre of that plan was the introduction of Cancer Care Packages (CCPs), which set out individual pathways to make sure patients are diagnosed and treated on time.  

“CCPs sort of turn the health system upside down,” Fisker explains. “Before, patients had to make their way through hospitals, but now hospital systems have to adjust to each patient pathway.” 

CCPs are supported with a set of ‘Patient Rights’, strict standards for how long patients should be expected to wait at each stage of the pathway. Hospital systems have to report whenever these targets aren’t met.  

Elisabeth’s story

Elisabeth Ketelsen, an 82-year-old swimmer from Copenhagen, was assigned to a breast cancer CCP in 2022.  

She had noticed a brown spot on her breast while showering. Initially, she mistook it for shampoo.  

“When I touched it, I could immediately feel that it was very different,” she says. “It was hard. It was very hard.”  

“Immediately, I knew that it was cancer. This was on a Friday afternoon and at 9am on Monday morning I called the doctor’s secretary and told her what I found. At 2pm that same day I saw my doctor.”

As part of her CCP, Elisabeth underwent a mammography and a biopsy just three days later.  She then had surgery and three weeks of radiotherapy, after which she received the all clear. Much to her surprise, Elisabeth, who competes at masters level swimming, was even able to return to the swimming pool just two weeks after surgery.

Sadly, Elisabeth’s cancer has since returned. However, she received the same fast diagnosis and timely treatment and is confident in the care she’s receiving.

“I went to my doctor and after examining me it all went boom. It went so fast – three days later I had an MRI scan. It’s so fast that your head spins almost. I did know that we had a good cancer system, but I didn’t realise it was that good.

“I’m not even worried, I’m really not. I feel that I’m well treated. I have a tumour but it’s not going to kill me. In fact, I will even brag a little bit. Two weeks ago I went to Singapore for the World Masters Swimming Championships, and I won two gold and three silver.” 

Elisabeth stands on a blue winners podium in Singapore, holding her medal after winning a world swimming competition. She is wearing a red shirt and white shorts.
Elisabeth Ketelsen

Eight in 10 cancer patients in Denmark are included in CCPs, and 8 in 10 of those are seen within the target timeframe. On average, the waiting period for a cancer diagnosis in Denmark has decreased by 17 days since CCPs were introduced. 

Those reductions mean fewer people spend anxious weeks waiting for news or treatment, helping more of them feel the confidence Elisabeth does. They also lead to better outcomes over time. Since the CCPs were introduced, the three-year relative survival for all cancer patients has increased by nearly 10 percentage points, and for lung cancer patients it has almost doubled. 

The UK also has cancer waiting times targets for people to receive a diagnosis, start treatment and track their whole journey. But the key target for patients to receive a diagnosis and start their first definitive treatment within 62 days of an urgent suspected cancer referral hasn’t been met since December 2015. 

“In human terms, that means that hundreds of thousands of people have spent longer than they should not knowing whether they have cancer, or knowing they do but being forced to wait longer than they should to start treatment,” says Matt Sample, our senior health policy manager. “That’s unacceptable.”  

Patient Rights make it clear that meeting waiting times targets is fundamental to providing good care. We’re calling for the UK Government to do the same by implementing a ‘cancer guarantee’ to meet all waiting times targets by the end of this parliament.  

“It’s clear that we can’t have a sticking plaster plan here,” says Sample. “Denmark has had a really clear focus on making changes that improve outcomes, and we also need the National Cancer Plan to be bold, ambitious and have the investment behind it to deliver the change we need.” 

A new approach to treatment 

Denmark’s Lego blocks keep stacking. After the second plan reoriented the hospital system around patients with CCPs, the third focused on making sure each patient received the best treatment for their cancer type, partly by redesigning the way treatment services were organised across the country.  

“In 2004, we had 45 different departments which performed colorectal [bowel] cancer surgery,” explains Fisker. “In 2021, we got that down to 17 or 18. We’ve cut down the number of places where complicated procedures take place, and that has played a major role in improving the quality.” 

Three NHS surgeons operating under theatre lights.
Credit: Adrian Wressell, Heart of England NHS Foundation Trust. (CC BY 4.0)

It’s possible to see some of that improvement in ICBP data on bowel cancer. 

Denmark and the UK had among the worst 5-year net survival for rectal cancer during the 1990s. Both have improved, but while the UK still sits at the bottom of the table, Denmark is now the second best performing country. By 2014, almost 7 in 10 people diagnosed with rectal cancer in Denmark were surviving the disease for at least five years, compared with just over 6 in 10 in the UK. Similarly, survival for colon cancer in Denmark has improved more rapidly than it has in the UK. 

Now, with more people surviving, Denmark’s most recent plan has shifted to focusing on what happens after successful treatment. 

“The good thing is we now have a lot more people surviving cancer,” says Fisker. “There are about 400,000 people living after cancer in Denmark, which is a lot in a population of 6 million. But that also poses new questions on the long-term effects of treatment. How do we work with that? So, the highlight of the new cancer plan is developing rehabilitation and late effect initiatives.” 

A long-term research perspective 

Fisker is clear that Denmark still has a long way to go – particularly in terms of preventing cancer. The success the country has seen so far is no reason for it to stop building towards something better. 

“If we were only committed for a few years, we wouldn’t have made any progress at all,” he explains. “It’s the fact that we’ve had 25 years of consistent commitment, politically, economically and clinically. You have to have the long-term perspective.”  

Few areas demonstrate the importance of that long-term perspective more clearly than research, where the biggest advances take years of careful work. In Denmark’s case, research showed policymakers how best to assemble the different plans and components.

“Without continuous research it would be impossible to make developments,” Fisker says. “We’ve spent a lot of money on research across this whole period, especially on research into what we do in the clinic, with treatment procedures and national guidelines. That’s played a major role in the improvement.” 

What we can take from Denmark 

England and Denmark are unique countries, so we’ve used our own research to advise the UK Government on the specific policies we need to make England’s National Cancer Plan a success. We’re not building exactly the same thing – England invented jigsaw puzzles rather than Lego – but we still need to commit to putting the pieces together.  

“Denmark is a powerful example because we started at the same place in the league table,” says Sample. “We have very similar health systems and we have access to similar data. They saw they had a burning platform and they used it to drive change. Unfortunately, it doesn’t feel like we have consistently.”  

That inconsistency is most obvious in England’s six year stretch without any dedicated cancer plan at all. But just taking the first step to changing that can help create the momentum for things to keep getting better. 

“We’ve worked in an atmosphere of progress, with long-term agreement between political parties,” says Fisker. “Because we agreed to prioritise cancer, we were able to pave the way forward. If it’s the opposite then you can do absolutely nothing because then you have to justify every penny and every change individually.” 

That’s why the England’s upcoming National Cancer Plan is so vital – it’s the Government’s chance to lay out a path to real and lasting change for the nearly 1 in 2 people in the UK  affected by cancer.  

“What we learn from Denmark is that it is achievable to do better,” says Sample. “And now we’ve got a once in a decade opportunity to follow their example, because this plan is going to set the direction of travel for cancer services and cancer care. Ultimately, it’s going to determine whether we can improve England’s cancer outcomes to be among the best in the world.” 

Read here for more on what we’re calling for in the National Cancer Plan for England. 

    Comments

  • PAUL HOLT
    9 October 2025

    In treating cancer two points come out time and again and they are demonstrated here in the Danish model. Speed of diagnosis and equipment supported by cutting edge research.

  • Jan Brook
    8 October 2025

    I fear for my health under the current NHS offering. It does not work. Will cancer kill me? I have already had it but was treated quickly through health insurance. What happens when I retire and no longer have access to private healthcare? I am 65 and still run marathons for cancer charities who seem to rely upon fundraising alone. The comparison between the UK and Denmark is a national embarrassment. I feel so angry and frustrated as so much tax payer funding is misdirected, including my own. Time for some radical out of the box thinking for crying out loud. This is a disease that needs fixing and unprecedented pressure MUST be put on our Government. The stats in your article are beyond insupportable.

  • Dr Bobbie Jacobson OBE
    8 October 2025

    Not a single reference to prevention. Shocking! Denmark used to have among the highest smoking rates in the EU. Why no mention of how they were amo g the last to deal with it?

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    Comments

  • PAUL HOLT
    9 October 2025

    In treating cancer two points come out time and again and they are demonstrated here in the Danish model. Speed of diagnosis and equipment supported by cutting edge research.

  • Jan Brook
    8 October 2025

    I fear for my health under the current NHS offering. It does not work. Will cancer kill me? I have already had it but was treated quickly through health insurance. What happens when I retire and no longer have access to private healthcare? I am 65 and still run marathons for cancer charities who seem to rely upon fundraising alone. The comparison between the UK and Denmark is a national embarrassment. I feel so angry and frustrated as so much tax payer funding is misdirected, including my own. Time for some radical out of the box thinking for crying out loud. This is a disease that needs fixing and unprecedented pressure MUST be put on our Government. The stats in your article are beyond insupportable.

  • Dr Bobbie Jacobson OBE
    8 October 2025

    Not a single reference to prevention. Shocking! Denmark used to have among the highest smoking rates in the EU. Why no mention of how they were amo g the last to deal with it?

Tell us what you think

Leave a Reply

Your email address will not be published. Required fields are marked *

Read our comment policy.