Yummy Mummy Kirstie Allsopp supports Britain’s Biggest Breakfast 2007

Yummy Mummy Kirstie Allsopp is supporting Cancer Research UK’s Britain’s Biggest Breakfast 2007 campaign, which is taking place throughout March, to help encourage healthy eating at breakfast and raise vital funds for research into cancer.

Experts think that about a quarter of all cancer deaths are caused by unhealthy diets and obesity. Each year, the campaign aims to raise awareness of how eating a healthy breakfast, as part of a balanced diet including plenty of fruit and vegetables, can help reduce your risk of cancer. This year’s campaign will encourage mums to show their children the importance of healthy eating from an early age and establish an eating routine that includes a balanced, nutritious breakfast.

Kirstie Allsopp said: “As a new mum, it’s more important to me than ever that I set a good example of eating healthy food, particularly a balanced, nutritious breakfast.

“Which is why I’m right behind Britain’s Biggest Breakfast, a campaign by Cancer Research UK aimed at encouraging people to get together for delicious, healthy breakfasts and to raise vital funds for the charity.

“I’ve always felt that eating breakfast is a great way of getting children to try new foods and spending time together as a family – this campaign is a great excuse to do just that.”

ENDS

For further media information or other images (hi-res, portrait) contact the Cancer Research UK Press Office on 020 3469 8315.