Apple Pay is making it easier and more secure for people in the UK to donate to their favourite charity from their iPhone, iPad or Mac, instantly, with just a touch.
Cancer Research UK joins ActionAid UK, Alzheimer’s Society, Barnardo’s, British Heart Foundation, Comic Relief, Concern Worldwide (UK), DEC, Marie Curie, Oxfam, (RED), The Royal British Legion, RNIB, RNLI, RSPB, RSPCA, Scope, Sightsavers, Unicef UK, VSO, WaterAid, and WWF-UK to offer Apple Pay from today so their supporters can make easy, secure and private payments, right at the moment they feel inspired to donate.
Graham White, individual giving director at Cancer Research UK, said: “It’s important we explore different ways for people to donate, to make sure we stay relevant and that people can continue to give to us in ways that fit into their busy lives.
“Cancer Research UK has been at the forefront of exploring donation mechanics in the third sector. We are striving to make it easier for people to donate to us, and continually test new ways to give. Given we’re really passionate about achieving our aim of seeing three in four people beat cancer by 2034, we know we have to adapt to suit the ways that supporters want to interact with us.
“As one of the leading charities in the UK, our aim is to always put supporters’ wishes first and Apple Pay adds to the other donation methods that supporters have told us they like to use. It simply makes donating even easier.”
Security and privacy is at the core of Apple Pay. When people use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the device. Each transaction is authorised with a one-time unique dynamic security code.
Giving and adding Gift Aid to a donation has never been so simple — by eliminating the need to enter billing and contact info, create an account or fill out long forms to check out, Apple Pay gives charity supporters a way to donate instantly and at the moment they feel inspired to do so.
When paying for goods and services on the go in apps or Safari, Apple Pay works with iPhone 6 and later, iPhone SE, iPad Pro, iPad Air 2, and iPad mini 3 and later. People can also use Apple Pay in Safari on any Mac introduced in or after 2012 running macOS Sierra and confirm the payment with iPhone 6 or later or Apple Watch, or with Touch ID on the new MacBook Pro.
For more information on Apple Pay, visit: http://www.apple.com/uk/apple-pay/