In 2018, we joined forces with Avon and the Avon Foundation for Women to raise funds and increase awareness of breast cancer. As our partnership has grown, we’ve been amazed by the global beauty brand’s continued commitment to the Avon Breast Cancer Promise: to ensure that every woman knows the risks and signs of breast cancer, and how and when to take action.
For this year’s Breast Cancer Awareness Month, we worked with Avon and Fuse Content to bring the Avon Breast Cancer Promise to life through an innovative new e-learning module, which was recently shared on digital communities available to Avon’s five million sales representatives as well as associates around the world. The content contains important information about the prevention and early diagnosis of the disease and is available in English, Spanish, Portuguese and Russian to ensure that it’s accessible to as many people as possible.
Through clear and engaging educational videos and infographics, the module covers a range of topics, including ways to reduce your risk of breast cancer as we know that around a quarter of cases could be prevented by measures such as maintaining a healthy weight and reducing alcohol consumption. The content also stresses the importance of early diagnosis in the success of treatment, highlighting signs and symptoms of breast cancer to be aware of and common misconceptions. In one video, our specialist cancer information nurse discusses when you should seek medical advice if you’re concerned about breast cancer and reveals some useful tips to make sure you get the most out of your appointment.
The content also features interviews with two of our inspiring media volunteers, who share their own experiences of breast cancer and why they believe education about cancer is so vital.
“We can give Avon representatives and employees the information they need to take their breast health into their own hands”
At Cancer Research UK, we know that breast cancer is the most common cancer in the UK and in 2019/20 we spent more than £30m on research into the disease. Since 1992, Avon and the Avon Foundation for Women have contributed more than US$925m to breast cancer causes, including educating more than 300 million women about the disease and funding breast health screening for more than 20 million women. It’s this shared interest in championing breast health that makes our partnership with Avon so successful.
“We’re proud to partner with the Avon Foundation for Women on this breast cancer e-learning module,” said Caro Evans, our director of partnerships. “Raising awareness about the prevention and early diagnosis of breast cancer through projects like this is vital to realising our vision of bringing forward the day when all cancers are cured.”
Natalie Deacon, President of The Avon Foundation agrees: “With this e-learning module, we can give Avon representatives and employees the information they need to take their breast health into their own hands.”
Edward Bowers is a philanthropy communications executive at Cancer Research UK