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NFL UK LIVE, a Super Bowl Special in support of World Cancer Day

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by Cancer Research UK | Philanthropy and partnerships

1 March 2021

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On 4 February we celebrated World Cancer Day, a day that unites people, communities and entire countries to raise awareness and take action. We highlight how some of our innovative partners, including NFL UK, embraced the campaign and found new ways to help people donate. 

In 2019, we were delighted to partner with NFL UK who manage all National Football League (NFL) business in the UK, including the continued development of professional American football. The NFL have a longstanding partnership with the American Cancer Society, and we are pleased to complement that work here in the UK as part of a global effort to beat cancer.

We previously fundraised at one of the London NFL games at Tottenham Hotspur Stadium where, alongside bucket collections, we ran a prize draw that fans could enter online or by purchasing tickets from our volunteers at the event. Together we raised over £30k for our life-saving research.

“It’s amazing to have an organisation with strong international links like NFL UK support us in the global fight against cancer.” – Eve Mitchell, Head of Partnerships Management at Cancer Research UK

This year, NFL UK continued their partnership with Cancer Research UK and, on 4 February, they held a livestream event for their fans to mark World Cancer Day. Sky Sports presenter Neil Reynolds hosted the event and interviewed a selection of NFL players including Justin Jefferson, Cam Jordan and Mark Ingram in the lead up to the Super Bowl on 7 February. When registering, participants were given the opportunity to donate and be sent one of our World Cancer Day Unity Bands and, on the day, Neil encouraged viewers to give through a live link throughout broadcast.

“This World Cancer Day, I’m more delighted than ever to see the incredible support of our partners for our work” says Eve Mitchell, Head of Partnerships Management at Cancer Research UK. “It’s amazing to have an organisation with strong international links like NFL UK support us in the global fight against cancer.”

NFL UK weren’t alone in fundraising for us on World Cancer Day; Scrap Car Comparison supported us through customer donations and social media messaging in the lead up to 4 February. Scrap Car Comparison’s ‘Donate A Car’ scheme allows you to recycle your old, damaged or unwanted vehicle and give all, or just some, of the profit to Cancer Research UK, as their featured charity in February.

Similarly, Revolut joined us for the second year running, giving their customers around the globe the opportunity to give through the app to their local cancer charities. This year Revolut and their customers raised over £12,000 for our research. Revolut allows you to make a one-off donation or set up regular payments; if you are a Revolut customer, please click here to donate to Cancer Research UK through their app.

A huge thank you to all our partners who supported us this World Cancer Day. Together we will beat cancer.

Eddie Bowers is Senior Partnership Relations Executive at Cancer Research UK 

Find out more about partnerships at Cancer Research UK