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‘Behind The Finds’ series shortlisted for a Third Sector Award

by Charlie Mason | Philanthropy and partnerships

27 September 2023

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Picture of Award

A group of CRUK staff and volunteers on stage to celebrate being short listed for award

Third Sector Award Ceremony

We enjoyed a fantastic afternoon at the Third Sector Awards on Friday 22 September, hosted at the Royal Lancaster Hotel in London. Cancer Research UK were shortlisted for the ‘Best Use of Social Media’ award for our ‘Behind The Finds’ series, which has continued to make an impact across a variety of social media channels and in the press. It was great to see this campaign and the people behind it recognised alongside such an impressive and varied selection of UK charity campaigns. 

Two women at the Behind the Finds filming

'Behind The Finds'

Our ‘Behind The Finds’ social media series is a vehicle to promote our key trading and retail marketing objectives in an entertaining, creative and intuitive way. The series includes support from many well-known faces, brought together by host and celebrity fashion stylist Ellis Ranson. If you would like to watch the social media series, you can check it out on YouTube here. 

All the revenue from the series is directly used to help fund cancer research in the UK. We’re the only charity fighting more than 200 types of cancer and we support research into the prevention, detection and treatment of cancer through the work of over 4,000 scientists, doctors and nurses. 

Each episode has been built with a specific theme and timeline in mind, with the overarching aim to increase awareness, donations and purchasing in-store and online; whilst ensuring the public have an improved understanding of how they can be involved with a more sustainable way of shopping. 

The format is led by social output, with Instagram reels the priority to appeal to the broadest possible audience. This is achieved by leveraging new audience opportunities by pairing up with celebrities, using the Instagram collaboration function.   

The series is also elevated by a variety of teaser content on Instagram and TikTok, as well as press coverage.