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2024 in review – 7 significant steps forward for cancer policy

by Stephen Breen | In depth

27 December 2024

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5 people holding signs across the river from Westminster
Our Campaigns Ambassadors illustrating our five pledges to make cancer a priority in all parties’ General Election manifestos

From Longer, better lives: A manifesto for cancer research and care, to a snap general election, to legislation to create a smokefree generation – 2024 has been an exciting year of change in cancer and research policy.  

In calling for change in Westminster, the devolved nations and around the globe, together we’ve made big strides towards a world where people can all live longer, better lives, free from the fear of cancer. Read more about some of the Cancer Research UK Policy Department’s most significant moments this year.  

1 – Campaigning for a turning point for cancer this general election 

2024 was a general election year in the UK – and along with that came a big opportunity to call on all political parties to help create change to improve outcomes for people affected by cancer.  

That’s why, in the lead up to the general election, we launched an open letter to party leaders calling on them to back our five pledges for longer, better lives and make cancer a priority in their manifestos. An incredible 21,000 supporters signed this letter – sending a strong message to all political parties that urgent action is needed to transform cancer outcomes in the UK.  

Then, when the general election was called in May, our campaigners were quick to react, sending thousands of emails to their local parliamentary candidates to ask them to help make this general election a turning point for cancer. A mammoth 3,285 candidates from across all political parties were contacted, asking them to act for people affected by cancer by backing research, ending cancers caused by smoking, ending the waits, driving earlier diagnosis, and leading on cancer. 

Thanks to the involvement of our supporters, political parties across the UK listened with strong commitments in their party manifestos. Importantly, we saw commitments from the newly elected government on cancer – a renewed drive on cutting the lives lost to cancer, to diagnose more cancers earlier supported by investment in diagnostic scanners, and a commitment to cut waiting lists with more NHS appointments.  

But there’s still more to be done to make our ambitions a reality and ensure that we make this Parliament a turning point for cancer. You can help by joining the campaign.  

5 people holding signs across the river from Westminster
Our Campaigns Ambassadors illustrating our five pledges to make cancer a priority in all parties’ General Election manifestos

2 – Groundbreaking legislation to create the first ever smokefree generation

Since launching our Smokefree UK campaign in 2022, alongside our supporters, we have driven huge progress towards ending cancers caused by smoking – but this year may have been one of the biggest yet.  

‘Stopping the start’ of smoking, by raising the age of sale of tobacco has been a key call of our Smokefree UK campaign. 2024 was a momentous year for the campaign, with then-Prime Minister Rishi Sunak announcing landmark legislation to raise the age of sale of tobacco, to help create the first ever smokefree generation, near the end of 2023.  

This legislation, if implemented, would mean that people born on or after 1 January 2009 will never legally be sold tobacco products.  Preventing young people from taking up smoking is critical step on the road to a smokefree UK.  

The support of campaigners was vital in helping get this legislation voted through at Second Reading by MPs, which took place in April 2024. This legislative process, however, came to a disappointing halt when a snap general election was called in May.   

But this didn’t stop our campaigning. During the election, we called on the next UK Government – regardless of the political party – to reintroduce this world-leading measure. And they listened, with the new UK Government including the legislation to raise the age of sale of tobacco in their first King’s Speech. 

In November 2024, legislation was officially reintroduced to Westminster, as part of a new Tobacco and Vapes Bill. In the two weeks that followed, supporters sent more than 1,500 emails to their MPs, asking them to champion a smokefree generation and support the Bill.  

We were absolutely thrilled to see MPs vote in favour of the Tobacco and Vapes Bill at its Second Reading on 26 November, with a resounding 415 votes in favour, to just 47 against.  

MPs have put themselves on the right side of history by listening to the views of their constituents and the stark evidence from health experts. This vote brings us closer to a smokefree UK and a future free from the harms of tobacco. Now we need to see the Tobacco and Vapes Bill pass swiftly through Parliament and implemented across the UK. This historic legislation will help to break the cycle of addiction and put an end to cancers caused by smoking.

- Dr Ian Walker, executive director of policy at Cancer Research UK

Next, the Tobacco and Vapes Bill will enter Committee and Report stages in the House of Commons, before repeating the process in the House of Lords after Third Reading. We will continue to campaign to ensure that plans to raise the age of sale of tobacco become a reality. We want to see this legislation passed and implemented in all four nations of the UK, to help ensure that the biggest cause of cancer has no place in our future. There’s still time to email your MP.  

Watch our Policy Manager Alizée Froguel explains the government’s new Tobacco and Vapes Bill:

3 – A 10-year health plan and a commitment to a cancer strategy in England

In September, responding to the publication of a report by Lord Darzi on the state of the NHS in England, the Prime Minister, Keir Starmer, announced that his government would develop a 10-year plan for the NHS in England. We welcomed the announcement of this plan, urging the UK Government to make cancer a key part of it.  

With the help of campaigners, we want to make sure that the views of people affected by cancer are heard loud and clear in this once in a decade opportunity to shape the NHS. 

the Palace of Westminster

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A month later in November saw another of our key commitments from Longer, better lives secured, when Health Minister, Stephen Kinnock, announced the UK Government committed to developing a cancer strategy for England. In announcing the commitment, our campaigning received a positive endorsement as Minister Stephen Kinnock described Cancer Research UK being “at the forefront of advocating for a robust cancer strategy.”  

But this commitment to a new cancer strategy is just the first step. We need to see the National Cancer Plan deliver on the Government’s cancer commitments, backed up by investment, reform and strong political leadership. With that, we can deliver long-term solutions to the long-term problems facing cancer patients and help everyone lead longer, better lives free from the fear of cancer.  

4 – Funding cancer research

In the UK Government’s Spring 2024 Budget, we were delighted to see £3 million in funding announced by the Chancellor to specifically support our promising early career cancer researchers – as part of a wider £45 million package for medical research charities 

This funding, from the Medical Research Charities Early Career Researchers Support Fund, was a welcome boost at a time when inflation and the cost of living is negatively impacting research. 

Adding to the funding promised in previous years, Cancer Research UK received a total of £6.7 million funding for early careers researchers. This is a substantial win following the joint sector Research at Risk campaign, where, alongside partners such as the Association of Medical Research Charities and the British Heart Foundation we called on the UK Government to support the vital role of medical research charities. Over three years, the Fund has provided a total of £115m to support early career researchers funded by medical research charities.  

But our campaigning for sustainable cancer research continues. In Longer, better lives, we set out our recommendations to rebuild the UK’s global position in biomedical research. The UK Government must back research by setting out a plan for a resilient future for cancer research funding. While we can celebrate our successes of 2024, there’s still much to do in 2025.

5 – Campaigning in Scotland, Wales, and Northern Ireland

A man and a woman stand holding a sign that says 'I support a healthier, fairer, smokefree Wales'
Simon Scheeres, CRUK Public Affairs Manager in Wales, sharing our Smokefree UK campaign to the First Minister of Wales, Eluned Morgan

It’s been an incredibly busy year in Scotland, Wales, and Northern Ireland with campaigning activity advocating for crucial changes to ensure people can lead longer, better lives. 

As health is a matter for devolved administrations, we’ve been campaigning for politicians in Scotland, Wales, and Northern Ireland to support legislation to raise the age of sale of tobacco.

All three nations have worked collaboratively with the Westminster Government on the Tobacco and Vapes Bill, and as the Bill progresses through Westminster, we will continue to call on MSPs in Scotland, MSs in Wales, and MLAs in Northern Ireland to vote in favour of introducing the Bill into their respective nations’ legislative frameworks.

Four people stand holding signs campaigning for targeted lung cancer screening in Scotland
Debbie King, Cancer Research UK Senior External Affairs Manager, with team members, Michael Heggie and Emily Hindmarch, alongside Anas Sarwar MSP whilst campaigning for targeted lung cancer screening in Scotland.

After launching our Make Lung Screening Happen campaign in 2023, we also continued to campaign for devolved governments in Scotland, Wales, and Northern Ireland to introduce targeted national lung cancer screening programmes. Targeted lung cancer screening would find more cancers at an earlier stage, allowing earlier access to treatment, which was one of our recommendations in Longer, better lives.  

Following our campaigning, the Welsh Government has now set up an advisory group to scope out how targeted lung cancer screening can be rolled out in the nation. A report with their findings will be published next year.

An image of a large group of people at the Northern Ireland Cancer Charities Coalition
Barbara Roulston & Liz Morrison, Northern Ireland Public Affairs Manager (job share) (front left) attend the NICCC (Northern Ireland Cancer Charities Coalition) launch in 2024 - a new partnership of 34 cancer charities that aims to improve cancer services and outcomes in Northern Ireland.

In Scotland, there is cross-party support in the Scottish Parliament for a motion calling for targeted lung cancer screening, and a government advisory group is due to send a business case report to the Cabinet Secretary for Health & Social Care this month. We look forward to seeing both these reports and will continue to push for lung cancer screening to be implemented as soon as possible.  

In Northern Ireland, we continue our advocacy activity for lung cancer screening, recognising the urgent need for improved cancer services takes precedence at this point. We’ve also taken a key role in setting up the Northern Ireland Cancer Charities Coalition, bringing the sector together to push for implementation of the Cancer Strategy.

6 – Working internationally to help eliminate cervical cancer

A group of people sitting around a conference room watching a presentation
The Global Team leading a HPV session with the American Cancer Society.

Beating cancer means tackling cancer across the globe. That’s why we are working with partners around the world to help make progress.  

This year at the World Cancer Congress, Cancer Research UK led a timely discussion with United Nations agencies and civil society on the critical role that cancer organisations have in successful Human Papillomavirus (HPV) vaccination policy and implementation. This work, supported by our International Cancer Prevention Programme, has continued to deliver impressive results in the efforts to eliminate cervical cancer. 

In India, Cancer Research UK’s programme in collaboration with the American Cancer Society has supported the training of over 15,000 obstetricians, gynaecologists, and paediatricians to promote the uptake of the HPV vaccine and key medical societies, playing an increasing role in championing HPV vaccination nationally.  

We also launched three new small grants to drive  HPV Vaccination uptake in Africa and Asia with partners in Eswatini, Nepal, Kenya, and Malawi. These grants are an exciting new way for us to fund research, providing the initial financial support local organisations needed to kickstart projects aiming to improve HPV vaccination access and uptake.

7 – Legislation to limit junk food advertising to children

This year brought us another step closer to achieving the aims of our Junk Free TV campaign. Launched back in 2016, this campaign called for the UK Government to introduce restrictions on the advertisement of foods high in fat, sugar and salt before 9pm on TV, and at all times online.  

Overweight and obesity is the second biggest cause of cancer in the UK and is linked to 13 types of cancer. Our research shows that young people exposed to junk food marketing are clearly influenced in their food choices. There is also a strong link* between advertising and health inequalities, with children and families from more deprived backgrounds being more exposed to junk food advertising than their less deprived peers.  

Jamie Oliver and Hugh Fearnley-Whittingstall holding a sign showing their support for our campaign to end junk food advertising to kids.
Jamie Oliver and Hugh Fearnley-Whittingstall showing their support for our campaign to end junk food advertising to kids

Restricting TV and online junk food ads was included in the Health and Care Act 2022, which we celebrated at the time as demonstrating the success of our campaign. However, rather than coming into force at that stage, the UK Government delayed implementation. 

That is why this month we were thrilled to see the required additional regulation and guidance to advertisers finally published, clearing the path for the much-delayed advertising restrictions to finally go live in October 2025.  

For too long, less healthy food and drink has taken the spotlight.  Adverts for sugary drinks, salty snacks, and other unhealthy products have continued to dominate children’s screens, shaping their preferences and eating habits. Acting early is crucial. Maintaining a healthy weight reduces the likelihood of developing cancers associated with overweight and obesity later in life. 

These long-awaited restrictions are another step towards creating a healthier environment for every child and driving a generational shift in cancer prevention in the UK. 

Looking forward to 2025   

It has been an exciting year for cancer and research policy, and we’ve made some significant steps towards a future where people in the UK and around the globe can live longer, better lives, free from the fear of cancer.  

We are committed in 2025 to continue our work with our campaigners and other charities across the four nations and internationally to influence the policy changes needed to improve cancer outcomes – to prevent more cancers, diagnose earlier, treat more effectively, and secure the best environment so that cancer research can thrive. We cannot do this alone, so thank you for your continued support.   

Want to get even more involved in our campaigns? Consider joining our Campaigns Ambassador Programme. 

 


 

* K. Backholer et al., “Differential exposure to, and potential impact of, unhealthy advertising to children by socio‐economic and ethnic groups: A systematic review of the evidence,” Obesity Reviews, vol. 22, no. 3, Mar. 2021, doi: 10.1111/obr.13144. 

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