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Clothing choices could be linked to melanoma skin cancer

by Amal Iman , Tim Gunn | News

26 May 2025

4 comments 4 comments

A man and woman sat in the park on a sunny day. The photograph shows them from behind, as they look out on a lake.
IR Stone/Shutterstock.com

Picture a hot summer’s day in the park. You’re surrounded by picnic blankets, children’s games and lazy conversations. The jingle of an ice cream van trickles through the air. But what’s everyone wearing? 

Our latest analysis of UK skin cancer data suggests that the way people dress when they’re in the sun could be influencing where they get melanoma – the most serious form of skin cancer.  

Data from 2018 to 2021 shows that 40% of melanomas in men were diagnosed on the torso (the back, chest and stomach) – more than any other part of the body. That translates to around 3,700 cases of skin cancer every year.

In women, the most common area was the lower limbs (from the hips to the feet). More than a third of women’s melanomas were diagnosed here – around 3,200 cases a year.

Think back to that summer scene. We’ve all seen how, as the weather warms up, men can be tempted to go without a shirt, while women tend to switch to shorter shorts and skirts. Although those choices can help you stay cool, they also expose more of your skin to the sun’s ultraviolet (UV) rays, which can damage the DNA in cells. Over time, that damage can lead to skin cancer. 

In fact, almost 9 in 10 cases of melanoma happen because people are exposed to too much UV radiation. That’s why it’s vital to cover up properly and take steps to stay safe while enjoying the sun. 

Melanoma skin cancer is on the rise

Melanoma skin cancer is the fifth most common cancer in the UK, and rates are climbing.   

According to our latest projections, there will be approximately 21,300 cases of melanoma diagnosed this year. That’s a nearly 22% increase from 2023 – and the highest number on record. Since the early 1990s, skin cancer rates have doubled in women and almost tripled in men. 

Some of that rise is linked to the fact people are living longer, as cancer is more common in older age groups. Even so, the latest figures on where men’s and women’s melanomas tend to start are an important reminder of just how much our skin cancer risk can be shaped by our approach to sun safety.

Some of the differences are particularly stark. While the lower limbs and hips were the most common place for melanomas to appear in women (35%), they were the least common place for men (13%). The torso, the most common place for men to develop melanoma (40%), was the second least common place for women (22%). 

Alongside clothing choices, the shapes of our bodies could also be playing a part. Men’s torsos are typically bigger than women’s, and women’s legs take up a larger proportion of their body surface area. Hair, which can differ based on style or genetics, might contribute too: men were almost twice as likely as women to have been diagnosed with melanoma on their head or neck (24% to 13%).

The differences were less pronounced for melanomas diagnosed on the upper limbs or shoulders. These accounted for 27% of cases in women and 20% in men. Around 3% to 4% of melanomas started in unspecified or overlapping sites. 

Fiona Osgun, our head of health information, said: “As the weather gets warmer, it’s really important to look after yourself in the sun. Getting sunburnt just once every couple of years can triple your risk of melanoma skin cancer compared to never being burnt.”  

“And it’s not just the hot, sunny days you need to watch out for – UV rays can be strong enough to cause skin damage between mid-March and mid-October in the UK, even when it’s cloudy or cool.”  

So, whether you’re having lunch in the garden or setting off for a holiday abroad, practicing sun safety today could help keep you healthy for years to come. 

Simple ways to stay sun safe

Staying safe in the sun doesn’t mean not enjoying it. There are plenty of easy ways that you can make the most of sunny days while protecting yourself from UV radiation. We’ve teamed up with NIVEA Sun to recommend the three key steps you can take to reduce your risk of skin cancer:

  1. Spend time in the shade: take extra care between 11am and 3pm in the UK, when the sun’s UV rays are at their strongest.
  2. Cover up with clothes: wear a wide brimmed hat, UV protection sunglasses and looser clothing that covers your shoulders.
  3. Apply sunscreen: regularly and generously use a sunscreen that is at least SPF 30 and 4 or 5 stars. Remember to top it up if you’re sweating or if you’ve been in the water.

More people are surviving melanoma

Despite the rise in skin cancer cases, there’s also good news: skin cancer mortality is decreasing. Thanks to improvements we’ve helped make in diagnosing and treating melanoma, survival has doubled over the last 50 years.

Today, 9 in 10 adults diagnosed with melanoma in England will survive the disease for ten years or more.

“Improvements in skin cancer survival rates highlight the remarkable progress driven by our research,” said Michelle Mitchell, our chief executive. “But the growing number of people diagnosed with melanoma is still concerning, especially when we can see that rates are rising faster in men.”

Shane’s story 

Shane, a 50-year-old father of two, was diagnosed with melanoma at the base of his back in 2017. He had been a landscaper for more than 12 years, spending most of his time working outside. Thanks to his treatment, Shane is now cancer free.

Shane sat in hospital receiving chemotherapy into his arm.
Shane in hospital during his treatment.

“I didn’t really think about covering up or using sunscreen, as there wasn’t as much awareness of the risks in those days,” says Shane. “In the summer, I’d spend hours a day outside with no shade and no top on, and a lot of the time I’d get burnt.  

“I’m still being regularly monitored, but I feel extremely lucky that my treatment was successful and I’m able to spend more time with my family. I’ve seen my daughter get married and I just turned 50 too – these are such important milestones for me now. 

“I’m passionate about raising awareness of the importance of staying safe in the sun so that others don’t have to go through what I did, and I always cover up and stay in the shade now.”

Are sun safety attitudes doing us harm? 

In 2022, NIVEA Sun surveyed 2,000 UK men about their attitudes to sun safety as part of our ongoing partnership. While 84% of those men said they knew that sunburn increases the risk of skin cancer, less than a quarter said they always protect themselves from the sun. One of the top reasons they gave was not thinking the sun was strong enough.  

It’s a common assumption that UV rays can’t cause damage through clouds, but it’s not true. It’s just one of the many myths that we’ve debunked around staying safe in the sun. 

If you want to be sure about your risk of sunburn, you can check the current UV levels on your phone’s weather app. The higher the number, the greater the risk.

And, even if you’ve already been burnt before, taking steps to prevent it from happening again and staying alert to any unusual changes on your skin can make a huge difference. You can learn more about the signs and symptoms of skin cancer on our webpages. 

“If you notice anything different on your skin, like a new mole, a mole that’s changed in size, shape, or colour, or any patch of skin that looks out of the ordinary – don’t ignore it, speak to your GP,” said Mitchell. “We want to beat skin cancer for everyone, no matter who they are or where they’re from – early diagnosis is key and could make all the difference.” 

And prevention is even better than early detection. By practicing sun safety, we can stop most melanoma cases happening at all. 

    Comments

  • Richard
    14 June 2025

    I’ve had 2 ops to remove squamous cancer over the past 8 years and was told most of these sort of problems stem from I was young, thank goodness they were recognised and now I take great care in the sun everyday looking at my app for uv strength. So please look after young children especially as in my young days my mother put lotion on burns which actually was to cool the sunburn not care for the skin. I’m 82 now and rarely wear short trousers or short sleeved shirts in the sun.

  • Maureen Reid
    12 June 2025

    Interesting reading

  • MISS BETTY YOUNG
    12 June 2025

    Very good. It was interesting about the UV rays causing damage through clouds, which I hadn’t really realised.

  • Anne Otway
    28 May 2025

    This information is so educational and it is so good to read how cancer detection and cures are improving at the present time. It gives us all confidence that the future is good for cancer detection and treatments. Thank god for those wonderful clever people who are finding all this knowledge and sharing it with us.

Tell us what you think

Leave a Reply

Your email address will not be published. Required fields are marked *

Read our comment policy.

    Comments

  • Richard
    14 June 2025

    I’ve had 2 ops to remove squamous cancer over the past 8 years and was told most of these sort of problems stem from I was young, thank goodness they were recognised and now I take great care in the sun everyday looking at my app for uv strength. So please look after young children especially as in my young days my mother put lotion on burns which actually was to cool the sunburn not care for the skin. I’m 82 now and rarely wear short trousers or short sleeved shirts in the sun.

  • Maureen Reid
    12 June 2025

    Interesting reading

  • MISS BETTY YOUNG
    12 June 2025

    Very good. It was interesting about the UV rays causing damage through clouds, which I hadn’t really realised.

  • Anne Otway
    28 May 2025

    This information is so educational and it is so good to read how cancer detection and cures are improving at the present time. It gives us all confidence that the future is good for cancer detection and treatments. Thank god for those wonderful clever people who are finding all this knowledge and sharing it with us.

Tell us what you think

Leave a Reply

Your email address will not be published. Required fields are marked *

Read our comment policy.