Author: Paul Thorne

Lucy Briers – daughter of the late actor Richard Briers – shares her personal story of why the fight for standardised tobacco packs is so important.

Our video explores how tobacco packaging is used as a marketing tool for the tobacco industry to attract customers and sell its lethal products.

As MPs are sent our message that tobacco packaging attracts customers, we look at just how important standardised packaging could be for public health.

An expert in the dodgy dealings of counterfeit goods shares his view that standardised tobacco packaging won’t encourage the black market for illegal tobacco.

Following our campaign – “The answer is plain” – we collect together the evidence for standardised tobacco packaging and highlight the support we’ve received.

Hear the first hand experience of a lung cancer nurse, from what it’s like to care for patients to the importance of reducing smoking to help fight the disease.

An issue as important as standardised tobacco packaging will always attract media attention – can you spot what’s true and what isn’t?

As Australia unveils the decision to remove branding from tobacco packaging, we ask an Australian public health expert for his view on this historic move.

The answer is plain – we want to help raise awareness of the Government consultation into the future of tobacco packaging.

The tobacco industry has a single marketing tool left at it’s disposal, cigarette packing – our campaign hopes to change that.