Stars get an egg-cellent theme makeover for Cancer Research UK’s Britain’s Biggest Breakfast
• Our top breakfast TV presenters are Phillip Schofield and Holly Willoughby
• The most popular female celebrity to have breakfast with is Holly Willoughby (23 per cent, an estimated 11.5 million Brits*)
• The most popular male celebrity to have breakfast with is David Beckham (15 per cent, an estimated 7.7 million Brits**)
• We eat around 4.6bn eggs per year for breakfast in the UK***
The UK’s favourite celebrities have been turned into egg art to mark the launch of Cancer Research UK’s Britain’s Biggest Breakfast campaign.
In a survey of 2,159 adults****, released today, This Morning duo Holly Willoughby and Phillip Schofield topped the list as the UK’s favourite breakfast TV presenters. Nearly a quarter of Brits (24 per cent) said one of their favourite breakfast TV presenters was Phillip Schofield, followed by Holly Willoughby, who came a close second (23 per cent). Bill Turnbull was popular with the over 55s, with nearly 1 in 6 saying he was one of their favourite breakfast TV presenters (15 per cent).
When asked which male celebrities Brits would most like to have breakfast with, an estimated 7.7 million**, chose David Beckham (15 per cent). Closely behind were Phillip Schofield, James Corden and Benedict Cumberbatch, who were equally popular with 10 per cent choosing each of them.
Holly Willoughby came up trumps as the female celebrity Brits would most like to have breakfast with as an estimated 11.5 million* (23 per cent), chose her from a list of female celebrities. Joanna Lumley followed with 15 per cent and her Absolutely Fabulous pal Jennifer Saunders also proved popular with 11 per cent of Brits choosing her.
The egg art scenes were created by American artist John Lamouranne for Cancer Research UK’s Britain’s Biggest Breakfast, taking place tomorrow. The campaign calls on the nation to come together with friends and family on 11 March and be part of a breakfast to raise vital funds to beat cancer sooner.
Claire Rowney, director of campaigns at Cancer Research UK said: “We’ve combined some of our best-loved celebrities with one of the nation’s favourite breakfast foods to celebrate Britain’s Biggest Breakfast this year. We hope thousands of people have a brilliant start to the day on 11 March and join us to help beat cancer sooner.”
It’s not too late to take part in Britain’s Biggest Breakfast this March – host a get together and help beat cancer sooner. Visit cruk.org/breakfast
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For media enquiries contact the Cancer Research UK press office on 020 3469 8315 or, out of hours, on 07050 264 059.
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* Estimated from the proportion of people in the sample population who indicated that the female celebrity they would most like to have breakfast with is Holly Willoughby, extrapolated to the UK 18+ population (mid-2014).
** Estimated from the proportion of people in the sample population who indicated that the male celebrity they would most like to have breakfast with is David Beckham, extrapolated to the UK 18+ population (mid-2014).
***Estimated from the average number of eggs usually eaten per breakfast and the average number of times eggs eaten for breakfast in a typical week in the sample population and extrapolated to the UK 18+ population (mid-2014).
**** All figures, unless otherwise stated, are from Censuswide. Total sample size was 2,159 adults. Fieldwork was undertaken between 5th – 9th February 2016. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
